OEM / ODM

If you only need your logo on a stock chair, ODM is cheaper, faster and lets you launch sooner. If your value-add is the design itself, OEM is the only honest path. Here is how to figure out which side you are on — before you commit to tooling cost.

You don’t need a factory to have a chair brand. The biggest direct-to-consumer chair brands of the last five years all do private label sourcing from a small number of Anji and Foshan factories. Here is the playbook.